Sunday 12 June 2016

Does your unsubscribe work?

I have been receiving spam email, lets face it who doesn't?

So I tried to unsubscribe and the link didn't work it took me to the contact us page of the financial services company. On this page there was a complaint phone number which I called. This took me to a menu where the selections all related to credit card applications, so as well as not keen on your unsubscribing, they weren't keen on you complaining either. When I eventually got through to a human I asked to speak to their Data Protection Officer and was told they didn't have one! I asked about unsubscribing and they said they would take my details and pass them on (they weren't sure who to). Really!

Anyway while I was holding on for a person to answer the phone, I went online and reported them to the ICO for spamming me, so my time wasn't wasted ;-)

Always check that your unsubscribe function works. You don't want someone to report you to the ICO while they wait.

Make sure your staff are adequately trained and you have a named person who knows how to deal properly with the data protection queries.